About this story
An independent StoryTeller study. Built 2026-09-30.
Every claim in it cites a dated source, and relationships the author interpreted are drawn dashed. Where the sources disagree, you see both.
Guided stories
- From chocks to charterThe thesis: a craftsman who stopped selling a product that scarred rock built a company whose structure now locks in that instinct.
- Less harm, with receiptsFour material and labour commitments, each with a date, and the admission that nearly all emissions remain upstream.
- Growth and its limitsA boom, a crash, an ad telling people to buy less, and a structure meant to make growth serve the mission.
- Money, then a fightGiving as a tax on itself, exported to other businesses, and finally taken to court over public land.
- The skeptics’ fileWhat the company’s critics and its own admissions add: tax savings, political reach, an unresolved labour allegation, a long PFAS detour, and a standing tension.
Sources (22)
- Our Company HistoryAccessed 2026-09-30
- Yvon Chouinard Donates Patagonia to Fight Climate CrisisAccessed 2026-09-30
- Our Core ValuesAccessed 2026-09-30
- Environmental & Social FootprintAccessed 2026-09-30
- Made Without PFASAccessed 2026-09-30
- Cotton for ChangeAccessed 2026-09-30
- Polyester: Virgin & RecycledAccessed 2026-09-30
- Fair Trade CertifiedAccessed 2026-09-30
- 1% for the PlanetAccessed 2026-09-30
- Don’t Buy This Jacket, Black Friday and the New York TimesAccessed 2026-09-30
- Climate GoalsAccessed 2026-09-30
- Worn WearAccessed 2026-09-30
- Patagonia Action Works: AboutAccessed 2026-09-30
- Ironclad GuaranteeAccessed 2026-09-30
- Broad Coalition Sues to Stop Trump Administration’s Unlawful Dismemberment of the Bears Ears National MonumentAccessed 2026-09-30
- Patagonia Joins Environmental Groups in Suing Trump Over Bears EarsAccessed 2026-09-30
- About Kristine & Douglas TompkinsAccessed 2026-09-30
- How Patagonia Surfed Around Death and TaxesAccessed 2026-09-30
- Two ways to think about Patagonia’s $3 billion climate donationAccessed 2026-09-30
- Human rights violations off the rack: Dutch and US brands allegedly rely on forced laborAccessed 2026-09-30
- Lost in Patagonia: Yvon Chouinard’s Ambitious Social Mission (1992 profile)Accessed 2026-09-30
- Patagonia, Inc.Accessed 2026-09-30
