About this story
An independent StoryTeller study. Built 2026-10-02.
Every claim in it cites a dated source, and relationships the author interpreted are drawn dashed. Where the sources disagree, you see both.
Guided stories
- The case for replacing cigarettesPMI’s own argument, in its own order: a billion smokers, a vision hedged by “not risk-free”, two product families, a revenue target and the latest progress figure.
- A cigarette empireWhere the company came from, and the brand that still anchors it: from a London shop to the world’s best-selling cigarette.
- How regulators and the WHO read IQOSOne product, two readings: the FDA authorizes IQOS with caveats and a narrow exposure claim, and the WHO says reduced exposure does not prove reduced risk.
- Getting to the US marketThe US is the biggest prize for smoke-free products. The route took a spin-off, a rights dispute with Altria, a US$16 billion acquisition and two FDA decisions.
- What PMI says and what the numbers showThe vision is a target, not yet a fact. This path sets PMI’s own progress figure beside independent reporting on cigarette revenue, volumes and messaging.
Sources (19)
- Key milestonesAccessed 2026-10-02
- Our smoke-free visionAccessed 2026-10-02
- Our progressAccessed 2026-10-02
- Our views: RegulationAccessed 2026-10-02
- Our views: Health effects of smoking and tobacco useAccessed 2026-10-02
- Heated tobacco productsAccessed 2026-10-02
- Oral smokeless productsAccessed 2026-10-02
- PMI’s science & research on smoke-free productsAccessed 2026-10-02
- Preventing youth use of our productsAccessed 2026-10-02
- TransparencyAccessed 2026-10-02
- Our leadership teamAccessed 2026-10-02
- FDA permits sale of IQOS Tobacco Heating System through premarket tobacco product application pathwayAccessed 2026-10-02
- FDA Authorizes Reduced Exposure Claim for IQOS 3 System Holder and ChargerAccessed 2026-10-02
- WHO statement on heated tobacco products and the US FDA decision regarding IQOSAccessed 2026-10-02
- FDA Authorizes 20 ZYN Nicotine Pouches to Be Marketed with Specific Modified Risk ClaimAccessed 2026-10-02
- Philip Morris International (Tobacco Tactics)Accessed 2026-10-02
- Philip Morris International (Wikipedia)Accessed 2026-10-02
- Marlboro (cigarette) (Wikipedia)Accessed 2026-10-02
- Foundation for a Smoke-Free World (Wikipedia)Accessed 2026-10-02
